Why GI Tag Matters & How It Helps Local Artisans

A Geographical Indication (GI) Tag is a legal recognition given to products that have a specific origin and unique qualities linked to their geographical location. In Tamil Nadu, many famous textiles, handicrafts, foods, and agricultural products have received the GI tag, helping local artisans and farmers in several ways.

Why GI Tag Matters?

1. Protects Traditional Knowledge & Heritage

• The GI Tag ensures that local artisans & farmers are recognized for their unique craftsmanship.
• Prevents unauthorized use & imitation of traditional products.

2. Ensures Authenticity & Quality

• Products with GI Tags are certified original and not cheap imitations.
• Consumers can trust the quality of GI-tagged products.

3. Increases Global Recognition

• Tamil Nadu’s GI products, like Kanchipuram Silk Sarees & Madurai Sungudi, get international demand.
• Promotes cultural tourism and exports.

4. Boosts Local Economy & Employment

• Helps small-scale artisans & farmers earn better by increasing product value.
• Generates more job opportunities in rural areas.

How GI Tag Helps Local Artisans & Farmers?

Fair Pricing & Better Earnings

• Artisans get higher prices because their products are legally recognized & valued.
• Protects against middlemen exploitation.

Prevents Mass Production by Large Companies

• GI tag ensures that only registered artisans can produce and sell the product.
• Stops big manufacturers from copying & selling fake versions.

Encourages Youth to Continue Traditional Crafts

• GI-tagged products get government incentives & promotions.
• Young artisans see profitable opportunities in heritage crafts instead of shifting to other jobs.

Boosts Eco-Friendly & Sustainable Practices

• Many GI-tagged products are handmade and follow traditional, eco-friendly production methods.
• Example: Toda Embroidery & Thanjavur Art Plates are made using sustainable techniques.

Tamil Nadu’s Famous GI-Tagged Products & Their Impact

1. Kanchipuram Silk Sarees

Helps weaving families earn premium prices for authentic silk sarees.

2. Madurai Malli (Jasmine Flowers)

GI tag ensures that local farmers get better prices & protection from price fluctuations.

3. Eathomozhy Tall Coconut

GI tag prevents large corporations from falsely selling ordinary coconuts as the premium variety.

4. Thanjavur Paintings

GI certification increases sales, supporting hundreds of traditional artists.

Final Thoughts – Why We Must Support GI Tagged Products?

•  Empowers rural artisans & farmers
•  Preserves cultural heritage for future generations
•  Promotes sustainable, ethical, and handmade products
•  Boosts Tamil Nadu’s economy & global presence

Next time you buy a Kanchipuram Silk Saree, Thanjavur Painting, or Madurai Jasmine, remember – you’re supporting a local artisan and keeping Tamil Nadu’s heritage alive!